Entrepreneurship continues to gain attention on a worldwide basis. It is the best way to renew society and to build a strong and diversified economy. Entrepreneurs follow a process: identify an opportunity, transform it into a business, stimulate it to grow. This is easier to say than to do it but, fortunately, over
the years a lot of knowlwedge has been created which facilitates the entrepreneurship process.
Entrepreneurial knowlegde includes unquestionable frameworks like the "business plan" but also builds on relevant frameworks from different business areas: valuing a company and measuring the creation of value, creating and motivating an appropiate team of …

IKEA, El Bulli, Apple, Bausch & Lomb, Coca-Cola... These are just a few of the brands that have “got it.” Every company that really stands out has this “certain something” in common. That being said, talking about something that does not have a name is tantamount to allowing that it may not exist. For this reason, the authors have named it; they call it a dream. Today, a company can only truly stand out if it has a dream – a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any …

How new practices can improve your performance in life after COVID-19.

The essence of this book is to help and inspire people to adapt smoothly to the new «post-Covid World», the «new normal», as well as helping them improve other aspects of their lives.

As an example, companies have been testing and adapting to new ways of working in order to improve employee performance, optimize outputs and reduce costs such as acquiring new communication tools, collaboration tools, virtual desktops as a service, and more. Some companies implemented what is called «flexiwork», which is a hybrid mode that allows employees …

Generating Talent: How to Put Intelligence to Work develops an innovative model that explains the generation of talent as intelligence acting in a way that is suitable, brilliant and efficient. It reveals how it is generated not only in individuals, but in organizations and societies as well.

«This is an optimistic book. Not optimistic with the slightly flaccid optimism of self-help books that promise us all that we can become instant millionaires, but optimistic because it describes how neuroscience shows our capacities to be even greater than previously thought.»
José Antonio Marina

Every year, countless studies are published which …

With this Guide you will know:

- What Incoterms 2010 are designed to do.

- How and when to use each Incoterm.

- The use of Incoterms with sale contracts, transport, insurance and letters of credit.

- Seller´s and Buyer´s obligations for each of 11 Incoterms.

- Graphics to better understand them.

- Examples of real export and import operations applied to Incoterms.

- Keys to the professional use of Incoterms.

Most people recognize that Arthur Andersen was a great Firm. For the authors,
it was perhaps the greatest. Its fulminating, unexpected and shameful
collapse, with the Enron case and ensuing disappearance from the market,
leaving a cloud of local professional firms, has left in the collective memory
a totally negative image, erasing any earlier merits as if they never existed.

Written by two former Arthur Andersen partners, this book recovers those
merits, the authentic "Andersen Culture", that did many well-done things for
many years, in many countries, with many satisfied clients. Vindicates to
bring back certain values and practices of the entrepreneurial model that made
of Arthur Andersen an …

This book provides comprehensive information on the legal, tax,
accounting and labour matters that govern business activities in
Spain. All the essential issues are addressed in clear business
English. The aim is to help foreign investors familiarize
themselves with the procedures for doing business in Spain,
whether they are setting up for the first time or want to keep up to
date with the necessary information. This is the twelh edition of
this work, updated in line with current regulations and prepared
by the professionals of the tax and legal department at Bové
Montero.

Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said “Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world.” If so, why another book on innovation? Because it is …

Los mayores retos que afronta la Humanidad en este momento de nuestra historia son la sostenibilidad y regeneración del planeta, la desigualdad social y el impacto a todos los niveles de la revolución tecnológica. Las empresas, desde las más pequeñas hasta las grandes multinacionales, pueden y deben contribuir a superarlos con éxito. Su papel es esencial porque poseen la fuerza, la creatividad y la flexibilidad de la que carecen otras organizaciones.
El autor propone que las compañías, guiadas por un nuevo tipo de liderazgo, revisen sus fundamentos y se transformen para ejercer el papel que necesita la sociedad a nivel mundial. …

Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo …