The discipline and culture of innovation. Ebook

A Socratic Journey

Jay Rao, Fran Chuan Sancho
Sin comentarios
Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said “Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world.” If so, why another book on innovation? Because it is …
Leer más

06/2016

Inglés

Profit Editorial

9788415735717

Ebook EPUB
DRM:
Este formato no es compatible con Kindle
4.99 €

Títulos similares

Otros libros de este autor

Aviso de cookies

Utilizamos cookies propias y de terceros para mejorar su experiencia y nuestros servicios analizando su navegación en nuestra web y cómo interactúa con nosotros y poder mostrarle publicidad en función de sus hábitos de navegación. Para consentir su utilización, pulse el botón “Acepto”. Puede obtener más información consultando nuestra Política de Cookies.